Privacy Policy

Our Privacy Principles

We are bound by the GDPR (General Data Protection Regulation). We have adopted internal policies and procedures to ensure that personal information that we collect, store, use and disclose is dealt with in accordance with the GDPR. You can see the full text of the GDPR online at

Who we are (the “Website”) is owned by FITAMINAT General Trading and the expressions “FITAMINAT General Trading”, “we” and “us” and “our” mean FITAMINAT General Trading (DED Lic. 932662) S-05, R 15 France Cluster, International City, Dubai, United Arab Emirates We offer this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here. 

What we do

At we strive at bringing the best vitamins, health and beauty supplements, personal care and baby care products from high quality suppliers in Europe to your doorstep. You will find our online-shop an easy to use portal for nutritional requirements that you trust in best prices, for you and your family. Our Products are sold to consumers via retailers and online direct sales and third-party retailers.

Fitaminat is managed by a team of experts from FITAMINAT General Trading and UltraMedicals in the USA. FITAMINAT General Trading is a leading importer of pharmaceutical and healthcare products in the UAE, supplying high quality medicinal and natural products to over 1000 pharmacies in the UAE, Bahrain and Oman. 

Information we collect

We collect and use personal information about our customers in order to fulfill their orders and supply our products and services. We also use this information to inform customers of future offers and products, subject to us obtaining customer consent, where required.

The information we collect to provide our goods and services includes: customer names, address, email address and payment details. Where you have given your explicit consent to take part in marketing surveys for Fitaminat, we will ask for additional ‘sensitive’ information such as your age, gender and lifestyle habits and, in some cases, your health.

How we collect personal information

Generally, we collect your personal information from you. For example, we collect information from you when you register an account on our website or sign up to our email marketing database, or when you provide us with information, whether in person, by telephone, online or in writing. If you submit an order (including by telephone or online), we will collect information necessary to fulfill that order.

How we store personal information

We take all reasonable steps to keep secure any personal information which we hold about you and to protect your personal information from loss, misuse or unauthorized alteration. Any personal information you provide to us is stored on secure servers. We also maintain physical security procedures to manage and protect the use and storage of records containing personal information.

Our employees are obliged and trained to respect the confidentiality of any personal information held by us.

Credit card numbers are NOT stored in any form by us on any internal or external database – all transactions are completed through a secure payment gateway. 

To help us protect your privacy, you should maintain the secrecy of the user names and passwords you use to access and use our websites.

Purpose of collection

We collect, hold and use personal information so we can:

  • meet our legal obligations;
  • identify our customers, potential customers and their representatives as well as the consumers of our products;
  • provide our products and services
  • communicate with you;
  • inform you about our products and services, the benefits of using our products and about offers or other benefits that may become available;
  • seek your opinion or comments about our products and services;
  • carry out billing and debt recovery activities;
  • carry out our management, administrative, quality assurance and complaint handling activities in a professional and efficient manner;
  • develop and implement initiatives to improve our products and services; and
  • contact you to enable us to manage your account (if any) and fulfill our obligations to you or your organization.

Retention and Deletion of Data

When you place an order through the Website, we will maintain your Order Information for our records unless and until you ask us to delete this information. 


We only disclose the personal information we collect to our related service providers and contractors that help us supply our products and services. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here: 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Behavioural advertising 

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at 

You can opt out of targeted advertising by using the links below: 

- Facebook: 

- Google: 

- Bing: 


If you consent to receiving marketing communications from us, we use personal information to advise you of new products and marketing initiatives that may be of interest to you. This will include product or service offerings, newsletters and the opportunity to take part in surveys and competitions.

If you prefer not to receive information about our products and services, you can ask to be removed from the relevant circulation lists by contacting us using the contact details listed below or follow the unsubscribe link at the bottom of all our marketing emails.

Access, quality and correction

If at any time you want to know what personal information we hold about you, you can request access to that information by contacting us at the contact details listed below. 

We will ensure that, as far as is possible, the information we hold about you is accurate, complete and up-to-date. If at any time you believe the personal information that we hold about you is incomplete or inaccurate, please let us know by contacting us at the contact details listed below. We will use all reasonable efforts to correct the information.

Your rights 

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Website), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

Websites and cookies

To ensure we are meeting the needs and wants of our website users, and to develop our online services, we collect aggregated information by using cookies or similar electronic tools.

Cookies are unique identification numbers like tags that are placed on the browser of our website users. These cookies are used to retain login and location information in order to make your experiences more convenient and personal. No other business or organization has access to our cookies.

We use Google Analytics to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

We do not use this technology to access your personal information in our records and you cannot be personally identified from a cookie. 

Changes to this notice

As our business evolves, our business processes and policies will be reviewed and may be amended. We may change this notice at any time. We will notify you of any change by posting an updated version of the notice on our website. Please be aware that it is your responsibility to check our website and make sure you keep up-to-date with any changes to this notice.


We are committed to constantly improving our procedures so that your personal information is treated appropriately. If you feel that we have failed to deal with your personal information in accordance with this notice or GDPR, please contact us at the contact details listed below so we have an opportunity to resolve the issue to your satisfaction.


The Site is not intended for individuals under the age of 18. 

Contact us 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at or by mail using the details provided below: 


Re: Privacy Compliance Officer 

FITAMINAT General Trading (DED Lic. 932662)

S-05, R 15 France Cluster,
International City, Dubai,
United Arab Emirates